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"Make Your Life. Make a Difference"
Duane's philanthropic bustle extends way beyond the ballpark. Microcosmically, his business principle revolves around the notion of self-discovery in his employees. Duane believes that to be able to help others, one must be able to initially help him or her self-and instilling this in the workplace culture may prove, over time, beneficial to the community where they belong.
"Find out who you are and make your life count. Know what you want to be. Know that you really want to become a responsible person. And only from then can you make a difference. You've got to take care of yourself first before you can make a difference in other people's lives," he said.
"We actually have certain programs in our company that helps to encourage these things to take place. So one is I will say we call "My Life". So each supervisor goes and talks to the employee to find out really what the employee's vision is five years from now and it's okay if that vision is outside of the company. So first there is all this trust building for the employee to really reveal what he or she feels and a lot of times it's self-discovery for the employees."
To fully capitalize on his employees' search for personal worth, Duane generously gives his workforce an option to take a one-week extended vacation, provided that it is used for discovering something new about them. This, he considers, is social leverage where output is exponentially greater than input-simply put, doing something locally that can be of significant impact to the bigger community.
"Some employees end up doing things solely for developing a personal skill, others have gone out and reached out into a community, because that's what they felt they always wanted to do. So when you talk about leverage, I kind of see that as leverage too. Leverage with employees, because really my true satisfaction is the success of each, when I see each, I really mean each of our employees."
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