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From conceptualization to execution, Pacific Edge Magazine is deemed to be a success. The brainchild of Naomi Hazelton, owner of Aloha Lei Company, Pacific Edge opens a new niche featuring a group that deserves recognition for maintaining a robust business and cultural environment in the State. But it is not just the unique market that defines the magazine, the passion and dedication that Naomi puts into the progeny of her labor of love also contributes to its character. And her tight and enduring partnership with fiance and co-publisher, Jamie Giambrone, adds to the promise of Hawaii's premier high-quality magazine focusing on today's young professionals and their underlying task of raising Hawaii's culture and economy.
To the couple, relationships play an important role in their strive to accomplish the mission they have set on the table. And building and sustaining this interpersonal connectivity are the foremost steps in their endeavor.
Pacific Edge in a nutshell
Prior to Pacific Edge's materialization, Naomi looked into several Hawaii-based publications and realized that there lacked a magazine which focused primarily on young professionals.
"I felt that there was a niche to just specifically feature those up and coming that were living in Hawaii and making ends meet," she said. "Looking at the fact that today, in 2006, being Hawaiian professionals, we don't have to go to the mainland anymore, that there are job opportunities, the economy is supporting us."
"I took that into context, there are so many young professionals in the state of Hawaii now, and they're all doing so well, and they're so enthusiastic, and so energetic," Naomi added, making this the primary focus of her graduate school thesis. The acknowledgement it received became the impetus to create a publication for this market.
From abstract, she sketched out a business plan and worked with a couple of graphic designers to produce her dissertation which would complete her Masters program at HPU. Seeing a potential in her idea, faculty members and fellow students lauded Naomi's proposal and encouraged her to pursue the project, which would put her vision in to concretion.
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