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"Underpromise and overdeliver"
One of the key instruments that brings forth Naomi and Jamie's success is their ability to "massage" relationships.  It is through grounding and developing rapport that they are able to realize their dreams.  Naomi believes that relationship augmentation is important because the parties involved "have to have a sense of integrity".  A way to do this is to deliver on every promise that an individual gives, even going as far as underpromising and overdelivering to exceed one's expectations.

When meeting with clients, Naomi sets aside all prejudice and takes curiosity to the fore, allowing for her to get to know the person in his/her own right while filtering any preconceived ideas.

"The way that I work with my relationships is, I never, when I walk into a room and meet someone, expect anything from that person," she said.  "I want to get to know them, and I really want to get to know why they are successful."

"Once I understand that, then I feel at that point that we start to establish a friendship, if you will. It may not be like your best-friend kind of a friendship, but it's a friendship in which, or relationship in which you have already established trust," Naomi added.  

Meanwhile, Jamie attributes their career progression to Naomi's past working relationships which ostensibly became a resource base that they can tap into.  Having grown in Kauai, through the years, Naomi has able to establish and sustain a network of friends and business prospects which eventually helped them get through where they now stand.  

One advice that Naomi Hazelton received from her father was, "Make sure that whatever you do, that you do it honestly," and this is what she and Jamie Giambrone live by.

"I thought that was really interesting, especially in business, where sometimes people can tend to step on other people to get to where they need to be," Naomi said.  "Honestly, I think from a standpoint of the magazine and our integrity, and that in which we do business, that's one of the main things that always stood well in my mind and continuously does when we move forward."

And rightfully so, Pacific Edge is moving forward.  

Greater Good Radio airs every Saturday and Wednesday on 1420 AM and online at www.greatergoodradio.com

Posted on AroundHawaii.com, September 1, 2006

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