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Luck, familiarization and teamwork
With Don Kim at the helm, Sony Hawaii achieved sales of more than $70 million dollars from PX demands alone in 2005. According to Don, their division is lucky to have assumed the US Continental and the PX military market in the 2005 fiscal year, achieving considerable sales growth compared to the year prior.
"We were very lucky that we increased about 64% of the sales compared to the prior year actual, and then we achieved about 74 million dollars and this year's target is 100 million dollars for only the US continental and PX, and then also we do have an international military sales and also local sales so this years own goal is about 250 million dollars all sales," he remarked.
But pragmatically speaking, the positive karma may have come from a developed cognizance of their market, stemming from years of experience in dealing with their customers.
"We have a pretty good know-how, how to do business," Don said. "About 10 years ago, we took over the Pacific and Europe military businesses, that is including the US military business and I think that was even better to have the same policy and control one price to serve all the customers."
"I believe that we have to look at the customer viewpoint and I think we have to provide what the customer really wanted, and then what they want to have, what kind of products or what kind of service they're expecting," he added. "We have to try our best to meet our customer's expectations."
However, luck and knowledge are not the only benignant features of Sony Hawaii's upward mobility. Don Kim and his subordinates have also cogently displayed coadjuvancy which helped them attain double-digit growth.
"Without all of our employees working together, we cannot achieve this kind of result. We received the Sony America's Shield award for last year's achievements. I think this is the first time we've received this award from our headquarters for Hawaii operation."
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