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More than highly innovative products, the founders and owners of C4 Waterman, Hawaii-based manufacturers of surfing equipment, have taken to fore the marketing of their lifestyle. Todd Bradley, Brian Keaulana, and Mike Fox base their business philosophy on the four core disciplines of a waterman - balance, endurance, strength, and tradition - leading to their C4 brand. And beyond their mission of advocating the waterman way of life, the C4 owners have grounded a foundation that they hope would protract their already socially veered mindset.
Four months in to their business venture, Bradley, Keaulana and Fox are already riding the huge and fast waves of entrepreneurial success that they wish to reflect back to the community soon.
"Our growing pains right now are how to implement the really huge opportunities ahead of us," Bradley said. "So once we start to get a control of that, it's within our game plan and our mission statement to create a foundation that would give back to the community."
The business partners and long time friends believe in the power of the water to heal, which is where they want to focus their community initiative.
"That's what our foundation would be, a water-oriented thing," Bradley said. "It brings you back to reality and helps you clear your head. Makes your mind right."
In addition, the trio wants to center their foundation on the youth, as they believe in the importance of mentorship in values formation of posterity. Keaulana, who for years has been involved in youth mentorship, hopes to extend his mission to reach more and more of Hawaii's kids through their company.
"Kids tend to take chances and not make choices," Keaulana said. "I try to tell the kids that they don't have to gamble and take a chance."
Keaulana believes that children have choices, from peer pressure and evils, and he strives to change the adamant ideals of today's youth by driving different values in them.
"To just sit with them and tell them it's alright to make choices and be different," Brian said. "That's the thing that I try to share with the kids - that they choices."
Watch Greater Good Television and find out more about the men behind one of Hawaii's fastest growing start-ups. Greater Good TV airs every Saturday and Sunday at 4:30pm on KGMB9. For more information on C4 Waterman, visit www.c4waterman.com.
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