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Wins 2007 Sustainable Energy Europe Award
Acknowledging its attempts to leave a greener environment for posterity, the European Commission awarded Sony Environmental Affairs Europe a Sustainable Energy Europe Award in February 2007.
This is the first time a consumer electronics entertainment company has been given this prestigious recognition by the European Commission.
Executive vice president for Sony Europe, Serge Foucher said, "We are very honoured that the European Commission rewards our continuous efforts to increase the eco-efficiency of our products by the Sustainable Energy Award in the Corporate Commitment category."
"Sony recognises the importance of preserving the natural environment that sustains life on earth for future generations and therefore seeks to combine ongoing innovation with environmentally sound business practices," he added.
Launched in 2005, the Sustainable Energy Europe Campaign aims at raising public awareness and promoting sustainable energy across Europe. The campaign will contribute to the achievement of EU energy policy targets in the fields of renewable energy sources, energy efficiency, clean transport and alternative fuels.
"The competition for the Sustainable Energy Europe Awards is an integral part of the Sustainable Energy Europe Campaign," says Andris Piebalgs, European Commissioner for Energy. "The Awards are aimed at highlighting the successes of the most outstanding projects and rewarding the Sustainable Energy Partners most worthy of recognition and praise."
Around the world, Sony engages in varied forms of recycling activities in reponse to the need of preserving Earth's limited resources. Several of the electronic giants subsidiaries in different regions have implemented their own recycling programs in efforts to minimize ecological impact.
Sony Electronics Inc. (SEL) is a member of the non-profit organization Rechargeable Battery Recycling Corporation (RBRC). In 2005, RBRC collected approximately 2,200 tons of rechargeable batteries and mobile phones in the United States and Canada, an increase of approximately 10 percent from the previous year.
In Japan, Sony recycles televisions and personal computers in line with applicable recycling-related laws in the country. The Home Appliance Recycling Law requires a recycling rate of at least 55 percent of televisions. Sony has consistently achieved this requirement since fiscal 2001. In fiscal 2005, the recycling rate for Sony-manufactured televisions was 76 percent, down from fiscal 2004. The major reason for the decline was a decrease in demand of waste glass cullets recycled from CRTs.
In Taiwan, Sony Taiwan Limited participated in a battery collection and recycling program in cooperation with the government. This program, which ran for 2 years (fiscal 2004 and fiscal 2005), collected and recycled approximately 290 tons of batteries from collection boxes set up at schools and other locations throughout Taiwan.
In 2005, Sony Australia Limited also launched a battery collection and recycling program, in cooperation with an Australian recycling firm. Battery collection boxes have been set up in Sony stores and Sony Australia offices across the country. Batteries are collected by the recycling firm and are dealt with through an appropriate process.
For more information, please visit www.sonyhawaii.com or www.sony.net.
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